> Also, when it comes to many projects, the organization that offers services around them has a negative incentive to contribute clear, quality code.

I'm probably being naive, but in my version of this idea, I was thinking that contributing well-written, tested, and documented code back upstream from the company's account would be a good way to have the work that's done contribute to the marketing.

Part of the reason why I haven't moved past just talking about this idea is the possibility of it having a negative impact in terms of the original creators/maintainers, so I'm definitely interested in hearing more about this perspective on it.