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$50 is hefty?

For a non professional who has no business need for the tool, yes.

Then again, those are not the target market.

If you have no business need for the tool, then it is presumably for hobby or entertainment use.

So it is comparable with entertainment products or other professional tools used by hobbyists.

$50 doesn't buy many hours of entertainment in movies. Video games are better value for money. Fishing rods, woodworking tools, knitting supplies. Compared to these things $50 seems like a low end expense.

What were you comparing it to?

Thanks, great comment. I have to admit I'm a bit disappointed when a small company brings out a great software product, and I find a topic with lots of complaints related to its price.

Yes, it is hefty, because I already paid for Sketch 2 and I still remember the time when Apple was peacocking that "buying from the AppStore you get the future updates for free"

You can't stay in business selling one version of your software to customers long term. If you can't stay in business then there are no new features and the product dies. I understand when laypeople don't understand the software business, but you expect more from the development community.

I'd be curious to know if you have a citation showing that Apple ever made this claim.

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