The lead sets the price/terms and has significant control over who else gets access...
Lure a startup into accepting a term sheet at a crazy high valuation and get them into a no-shop clause. Once they break off with other investors, renegotiate the terms on the term sheets to a lower valuation. Since you're in a no-shop clause, you have no leverage over the VC and you have 2 options: Accept the lower valuation because there are no competition or reject the term sheet and start over. I bet lot of companies go with option A.
In the valley this is unacceptable and I am sure if someone would do that thing, companies wouldn't deal with that VC.
a16z sets price on the key deals but they don't renegotiate the terms later on as a tactic. This is the _key_ difference.
Two I can think of off the top are Github and Rapgenius. There are more.
From publicly available sources it's very clear that one of the two companies you listed has many more investors than a16z.