All right, forgive me for being negative but I can't take this project seriously.
https://medium.com/p/4790bf5f7743
>"Here are a few verticals where Ethereum could engender disruptive innovation:"
It's literally dripping with Silicon Valley Newspeak. This is the language of the serial entrepreneur, the one who is more interested in having his latest project acquired by a bigger fish for a hefty price than actually delivering a quality product.
Not to mention I'm so sick of everyone cramming "social" into everything. The "Social OS"? Yuck. I mean maybe I'm just jaded and cynical at 3am but Ethereum just seems so... phony.