Certainly seems cool and I admire the way these guys have been pushing their company from when it was appfolio.

But a couple things worry me about these ads.

- If the user isn't in a mindset to look at another app, then could it be a bigger barrier to have something 'interactive' if they need to spend time waiting for menus , loading etc. At least a standard popup can show a screenshot and get straight to the point.

- Not being able to control the experience. If all networks were equal would be great, but how many users might come away thinking your app is slow , unresponsive etc because it can't stream the app in time ?

Seems like it could be great for expensive pay to install apps, but if the app is free anyway maybe it's just better to put the effort into getting them to download that, rather than play the ad.