VPN traffic and VPN providers aren't even seriously targeted in pretty much every oppressive country I can think of. The authorities know that there'll always be a way to pass data through short of scealing the whole country off the internet. The goal is to lower the entrance cost by making a service that combines the speed of VPNs with the no cost aspect of TOR.
If it ever gets enough traction to end up on some government's radar (and keep in mind that VPNs and TOR are hugely popular and mostly left alone), then I'm hoping there'll be enough people running their own servers with the code I open sourced to mitigate that.