Thanks for your feedback. I can see that I'm not effectively articulating the value proposition:

This is about value, not cost. How much is your time worth? TurboTax and other DIY software will take you hours (our customers tell us 1-3 hours). Our intake process is averaging under 15 minutes. The CPA or EA then goes offline to prepare your return and will send it to you later that day. Since they're experts they know what questions to ask so back-and-forth is not common, beyond the first intake appointment.

Does the ability to videoconference provide value to you? Or would you rather just communicate via chat or phone?