Biz/Marketing guy here: I'd actively use this for multiple motivations.
-Financial support, especially if project has potential for eventually passive returns.
-Growth marketing portfolio, for leverage on future marketing projects and consulting work.
-Positive impact, dependent on nature of project.
-Cofounder pre-trial: work together with smart hackers with potential to collaborate on future projects if fit is good.
Thinking of ways to position this and sources to share it already.
Really: if someone were interested in building something like this out and able to seed initial dev projects, I'd be happy to help.