"Insects, huh? Shark Tank had a cricket meal business funded a couple weeks ago and they said they could help them with a PR campaign advocating cricket eating. What do I bet that this article I am about to click on will not be about the more common sorts of insects eaten such as grasshoppers and worms, but will prominently feature crickets and cricket meal, proving the author, whoever that is, is a stooge for Big Media?"

< Click. >

"Bingo. The Shark Tank guys are good. Really know how to play the game."