http://www.zerohedge.com/news/2014-04-03/bats-admits-ceo-lie...
This is actually very simple. Natural buyers and sellers do not need intermediaries, but intermediaries do need the natural traders. So if the natural traders can coordinate, they should be able to set rules that favor themselves and disfavor intermediaries. I won't say that what HFT does is "unfair" (capitalism does not contemplate fairness), but I think it's highly ironic that HFT and their supporters are complaining how "unfair" it is that natural traders are working together, and yes, marketing their new exchange.