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"We can build the technology, that is the easy part. Turning a product into a sustainable business is the challenge."

Technology is 'easy' if your portfolio ( http://www.coshx.com/projects) consists of applications such as poll management and event scheduling.

In reality if you are going to build something awesome, it's not going to be easy.

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> In reality if you are going to build something awesome, it's not going to be easy.

Turning a product into something that people like and use is nearly impossible (statistically speaking). Once you solve that then turning it into a sustainable business is easy.

Seriously, it's all hard. Only people who haven't tried to do it believe it's easy.

Agreed, I just wanted to point out how silly that line is given the projects their company build.

"Let's build a new search engine, easy stuff! We build a to-do application just the other day!'

You're right, if the winning idea is "build the control software for a self-driving boat that can search for a missing airplane," then the tech certainly will not be easy (and would be pretty awesome). What we were getting at with that line was that there are lots of great business ideas that can be prototyped without solving monumental technical challenges, and having a solid prototype isn't enough for a startup to succeed - it's only the beginning.

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