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wat

Do you not see the big 'A' at the start? 'At its Build 2014 conference' makes sense.

Nevertheless it's hard not to notice that the first word appears to be "tits". Is there a typesetting term for that, like keming?

"kerning"... but (meta) if you read it in an improperly kerned font it probably looking like "keming"

epic.

nice!