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Eh, I'd believe that except for the fact Amazon basically limited its 'Android streaming' to its Fire line.

I think Amazon is trying to lock customers into thinking of Amazon products first whenever they search for anything Amazon sells.

But other Android devices, weirdly, do not.

Slightly more weirdly, Google TV does have an Amazon Instant Video app. But non-TV Android does not. Well, Kindle. But non-TV Google-standard Android does not.

My guess is that Apple insists that they are the only source for pay per view/purchased films/TV programs on the Apple TV and the Amazon won't just bring their subscription Prime service without the PPV side.

This guess is made without knowledge of the specific situation between Apple/Amazon but having dealt with some similar service providers (when working for an electronics company).

That has not stopped them from making it available on the iPad... It works just fine, you just have to use the browser to buy new things.