It's like that old joke, that the first telephone was the hardest sell (who ya gonna call?)
Joshua Schachter (delicious founder) said something about network effects that really struck me: make something that has network effects, but which is also useful and valuable even if no-one else is using it.
There's a related view that's applicable to my startup: make something that useful and valuable on its own, that can have additional network effects if others are using it.
BTW: I've searched for where Joshua said that, but I've not been able to find it (there were three points). Anyone know which interview I mean?