It hit the front page on reddit and now it's naturally flowing down into the HN karma grab. I personally didn't know it was planned for this early until now.
It hit the front page of reddit due to a backlash by users against mods of /r/Technology secretly removing all posts about Tesla. Users are upset and posting tons of posts about Tesla in protest. They are spelling it "Telsa" and "teslas motors" to get around the automated filter.
Well, it's not actually expected to be available until 2016 or 2017.