I don't understand why most people think Facebook is so dumb in this thread.
I don't understand why most people think Facebook is so dumb in this thread.
Because Facebook is dumb. For all the talk of vision, FB is nothing more than organic growth around Zuck's desire to get lists of fellow students on his campus into a directory.
FB in 2006 is barely a different experience than FB in 2014. And none of the changes made so far can be charitably described as "smart".
For all the wealth of information they have on people, they aren't even that good at placing relevant ads or getting clicks. The main innovations FB is credited with is finding more and more ways to mine and exploit user's data.
More importantly, the things that Facebook is good at doing have little to nothing to do with building a persistent on-line world (and decades of experience have shown that in general these are not things that the bulk of people want to inhabit as a replacement for the real world. Walking around a virtual art gallery sucks in comparison to just flipping through a bunch of photos).
Facebook and innovation almost never appear positively in the same sentence.
Innovation in tech is still laudable innovation. Cassandra. Scribe. Thrift. React. Tech that is widely used.
I don't think FB is as important to our industry as some other companies, but no, they're not dumb.
And that's why this acquisition is bad. There are no paths that FB will take with this tech that doesn't drive it right down the non-innovative path they're already on and committed to.
Truth is, I don't know exactly what FB will do with this tech. But it seems silly to think it will only be within some narrow concept of their existing social network roadmap. I would bet on Facebook letting them stay separate and do their own thing, combining sales and marketing channels where opportunities exist. But only time will tell.
You seem to be underestimating how difficult organic growth is. (In terms of product design, not engineering. And yes, Facebook circa 2006 is great product design because it was what people wanted.)
Is FB 2014 fundamentally different? Is there innovation? How about FB's other acquisitions, are they innovative or just derivative? Hint: If it's in the social space, it's just derivative. FB acquires purely to secure and reinforce this one-trick pony it's on. If e-mail was run by a single company they'd buy that too.
Innovation is not in the company DNA, especially if it doesn't support the path they're on. That's why the only outcome of this is strapping an OVR to your face and getting bombarded by irrelevant ads and "join my game?" requests, but now in 3d or some other "fitting" of the acquisition into the existing and larger "social" momentum the company is on.
It's got to be connected to the core competencies of the company, otherwise it's just a conglomerate and FB has shown zero signs that this what they intend to do. All of the language of the acquisition is that they will be using this tech to reinforce what they already do.
I'm excited to announce that we've agreed to acquire Oculus VR, the leader in virtual reality technology.
Our mission is to make the world more open and connected. For the past few years, this has mostly meant building mobile apps that help you share with the people you care about. We have a lot more to do on mobile, but at this point we feel we're in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.
And that's why people hate this acquisition, because OVR could have been so much more than just yet another vehicle for FB to push social. FB social could have been just one aspect of what OVR could have enabled, now it's the only thing.