The indie game developers care about originality, passion, the sweat and hard months of work, the dedication to the craft. I think the point of Asher's essay is to show how much love and effort went into it, and that they were indeed the first to ship a full, polished game with that concept. That's where their pride and satisfaction comes from.
The startup people care about end user experience, how good the PR is, and ultimately how numbers matter more than everything else.
I don't think there's a wrong or right vision - it's two very different communities.
Indie game devs dream of making amazing games with other talented, inspiring people - and as long as they make enough money to live not too uncomfortably, they're fine. Their biggest dream is to receive an IGF award and see their game on Steam. Maybe make enough money to be able to start a studio with a bunch of their friends, but definitely not to "scale" to EA-size.
Startup people dream of growing their company to Facebook size, making billions of dollars, scaling, and being on Techcrunch.
It's two very different communities, and it's fun to see the two worlds collide.
Addendum: if you feel like this post is vindictive, bitter, etc.- remember: the best way to interpret a view different than yours is to understand that there is a worldview in which those statements are perfectly coherent, logical, and meaningful. Asher, Greg, and all the other people mentioned in this post are successful, highly respected members of the indie game dev community - not a bunch of guys who are angry for whatever silly reason.