Unfortunately they got shot down on grounds of discrimination for that suggestion. It's one of their crazy schemes I would have actually supported. Airlines have always annoyed me with the fact that you have to pay crazy money if your luggage is 1kg overweight but the guy next to you weighs 80kg more than you and pays the same.

Ryanair annoy me in other ways though, such as the mad dash for the seats, and their habit of introducing hidden fees late in the booking process. (they happen to be the only airline to service the journey to my girlfriend's parents with direct flights, so we use them a few times a year)

Odd: from the article:

“Will we give you a refund on a nonrefundable ticket because your granny died unexpectedly?” he asked. “No! Go away. We’re not interested in your sob stories! What part of ‘no refund’ do you not understand?”

whereas Ryanair do actually fully refund tickets if an immediate relative dies.