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Comment by headShrinker | Hacker News Reader

Sad that Google will sink to doing business with Luxottica over some awesome company like Warby Parker. I have no interest anymore.

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It does seem to make sense to me that Google would partner with a company that can place Google Glass in front of the average consumer. Luxotica owns 7000 retail locations [1] and I am pretty sure most of those locations accept EyeMed insurance (which Luxotica also owns). People would be very happy to put their insurance benefit towards a pair of Google Glasses.

I'm on my second pair of WB frames because I don't like spending a ton on eye-wear. I understand the value that WB provides to consumers. I just think Luxotica currently offers way more to Google than WB could.

[1]: http://en.wikipedia.org/wiki/Luxottica#Retail

True, and your right. It's good for them. I am just so apposed for so many reasons and I rarely feel that way about google products. Oh well.

Google is reportedly talking to Warby Parker.

http://techcrunch.com/2013/02/20/google-reportedly-in-talk-w...

For fashion-oblivious people like me: who?

Warby Parker is an American company that sells stylish glasses for a reasonable cost. They emerged out of a frustration with the cost and control of Luxotica an Italian company [1]. Luxotica dominates the eye-wear market by owning manufacturing [2], retail [3] and insurance [4] related to eye-wear.

[1]: https://www.warbyparker.com/our-story/ [2]: http://en.wikipedia.org/wiki/Luxottica#Brands [3]: http://en.wikipedia.org/wiki/Luxottica#Retail [4]: http://en.wikipedia.org/wiki/Luxottica#Medical_managed_care

Yes, because instead of a widely established worldwide leader in eyewear, they should instead go to the company that hipsters' prefer.

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