The person at the LinkedIn link is Sarvjeet Ahuja. He claims [1] [2] to be a co-founder of Wanelo, and former CTO. I haven't found him mentioned in any documentation from the company, as opposed to just being from him - except one. In the company's CrunchBase profile, he is listed as being a co-founder back in 2009 [3]. I don't know enough about CrunchBase profiles to say whether this should be considered reliable evidence; can someone with more experience confirm?
Additionally, a VC report from 2011 talked about how "both founders have extensive knowledge of the high-tech industry" [4]. Another described Sarvjeet's extensive experience [5].
[2] http://www.crunchbase.com/person/sarvjeet-ahuja
[3] http://www.crunchbase.com/company/wanelo
[4] http://gecr.co.uk/file_download/45/
[5] http://tmtinvestments.com/i/pdf/Wanelo%20RNS%20(22%20Nov%201...