> I don't know anyone who gets free money for college
Here you go http://studentaid.ed.gov/types/grants-scholarships
Here you go http://studentaid.ed.gov/types/grants-scholarships
Without grants, there wouldn't be a gap. College would cost less. Also, society "demanding" people to go to college is part of the problem.
I haven't done the numbers but I suspect there's like 10x as much tuition coming from loans as there is from grants -- wouldn't that make grants a tiny portion of the problem?