And currently it's pretty easy to do this, with build-scripts and infrastructure in place. Maybe even using a tailored Android?
But then I somehow doubt that the industry would take that opportunity: I've seem my share of "embedded" devices (signage, control-room-displays) where the vendor just slapped their proprietary .exe in Autostart and left the Vendor supplied Win-XP + Nagware + never-updated-virus-scanner + ... intact.
Why? Because people in industry are lazy (they should be, maximizing their ROI, doing as little own work), and so going the same route, but with an 8 year old Ubuntu will not gain anything.