I understand Microsoft's concern but stuff like this will not help. Take my neighbor for example, I'm quite sure he will still be using his old computer until it breaks, happily running Windows XP with no idea that the support or updates (that he never have installed anyway) has ended, people like him doesn't understand what it's all about and therefore doesn't care. All I can do is to tell him that it's time for an upgrade but he will insist to keep on using it (at least I managed to install Firefox and Avast on his computer a couple of years ago).