I don't run my own mail servers. Nor do I run my own DNS, generate my own power of, gasp, keep my money stashed in a jar in my back yard.
And neither should you.
Pay somebody else to do the awesome things that coinbase is doing to keep your coins safe.
--
(This advice is void for people holding HUGE sums of coins. For people holding <10 coins or so, I don't see a problem using coinbase. At all.)