It's not meant to be 'easy reading' - its like a new-age fuckedcompany.com that is gaining more traction in the bay area. His blog (as he freely admits) is just drawing attention to him and the start-up he is working on. Any PR is good PR, right?
edit: oh, you mean what do persai do? I think it's some kind of "intelligence" application to notify you of stuff you're interested it.