How about FP64?
Also, if they put FP64 support in their gaming cards they wouldn't be able to charge scientists and engineers extra.
Bingo. Not many entertainment problems demand such precision. Why not charge more for it?
Alas, we're talking about a company that doesn't even think it's important for their installer to reliably replace existing drivers. The result: I get to pay through the nose for my predecessor's CUDA lessons. Yay.