I know more women that wear watches than men, but let's go with something that is gigantic and only men would wear. Seems to be a sound strategy.
I know more women that wear watches than men, but let's go with something that is gigantic and only men would wear. Seems to be a sound strategy.
http://www.reddit.com/r/Android/comments/20q8qf#cg5q70u > bicyclemom: As a woman who really wants a smartwatch but who absolutely hates the big, manly square look of all prior efforts, I want to kiss Moto on the lips for doing this.
Well you got to test the waters somehow. Its better to test it in one segment and if it doesn't flop, expand it further. Else, complaints can also include why they din't target children or the elderly.
Also gender specific products are established by society. You don't have necessarily follow them. If a female wears a men's watch, it won't automagically stop working.
Its huge. I think the concern is more female upper body strength than aesthetics. Or fear she will grow massive biceps if she wears it.
http://www.youtube.com/watch?v=QrqZl2QIz0c
That's the official Android Wear teaser video.
The only company I know of that's specifically targeted a smartwatch to women is Sony Ericsson back in 2009 (5 years ago), but it didn't quite catch on... https://www.google.com/search?q=MBW-200&rls=en&source=lnms&t...