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I'm not sure I understand your comment.

Optimizely is an awesome tool, and iOS desperately needs a better way to do A/B testing, since it isn't possible to roll new updates to your app on a frequent basis. I'm really excited to see what they've built.

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I think ajanuary's point, and I felt the same thing, is that the name "Optimizely" does not say anything to me about A/B testing; hence, it doesn't do what it sounds like. In fact, I thought it was something about code/performance optimisation based on the name.

If all you have is a hammer, everything looks like a nail to you. Engineers probably have a different understanding of A/B testing than marketers or product managers have.

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