I really don't see what every media outlet that isn't Russian state-controlled would have to gain from distributing "biased" journalism.

We've seen raw footage released, we can read live tweets about what's happening and we can even communicate with people effected via the internet. The only side that seems to conflict with what's coming out of the region is the Russian side.

I watched cellphone footage of troops with Russian equipment in Russian vehicles with Russian license plates that spoke Russian and claimed to be from Russia in Crimea, despite Russian media and government reports of there being no Russian troops there.

With the internet and mobile phones, it's really hard to get away with lies in media anymore (unless of course you censor the evidence).