Can't say I'm a fan of this as the father of two elementary school students. The push to accommodate sleepy teenagers means my 5 and 7 year old have to wake before 6 AM to be on the bus by 7:00 AM. If any segment of school age kids are better equipped for an early start it's teenagers who can fully understand the concept of getting a good nights sleep. That kind of reason/logic isn't quite fully developed in a... 5 year old.
Seriously get off the damn cell phone, shut down your Mac and go the fuck to sleep. The more of a routine this becomes the easier it is to drag your ass out of bed early in the morning. Don't force little kids to be in bed at dinner time just because your teenagers are ...cranky.
Maybe I'm showing my old-age here but I think most of this is bull.