Response has been really good (a subjective answer :)). For more objectivity, we've received ~40 leads for one CL post, and got about 10 leads in small little twitter campaign ($5 ad).

People seem to be genuinely excited about collaborative consumption, and we enable route-sharing (I hesitate to use "ridesharing" since the term has become overloaded and isn't accurate to its origins). Passengers are sharing their ride with others, and that's new in the on-demand era.

There have been plenty of mental models built up with the one-to-one sector though (one driver, one customer), so we have seen the need to start explaining from the ground-up, so as to articulate the differences.