Actually there have been studies that have shown that while
more money doesn't provide happiness,
enough money is a pre-requisite. We're not talking a ton, we're talking enough to pay for food, shelter, and some basic form of entertainment.
It's incredibly easy to say "move somewhere cheap, keep your expenses low, and have fun" from the outside. I have been perfectly willing to move for a job. I've changed continents, and failing that moved literally across country (vertically mind you) for another. We even moved when we had a house with a mortgage and rented out the house (at a loss) because the housing market sucked in 2008. Moving that much took a huge toll on my family. We basically decided to stop when my second kid entered school, and my wife opened her retail business. Which is to say, it ain't that simple.
Have you started a retail business? I've watched first hand what it takes. My wife works easily 50% harder than I do, for 50% of what I make on a good day. She has finally gotten to the point where she has three part time employees so she can take one day a week off. She cannot simply 1099 contractors, so she has to worry about witholding, workman's compensation, and employee benefits. She has to deal with upstream suppliers, constantly finding new customers, driving business into her shop as well as subsidizing it with external events. She'd be the first to tell you that without my salary backing up the family ... she would have had to shut her doors several times.
In our industry we lose site of the actual cost to run a mom-and-pop business because we can throw up a website for $20/mo and a long-weekend of work. (Isn't that what the basic premise of the Lean Startup is? Throw something economically cheap together to test the idea and bootstrap sales?) My wife's business has kept expenses low. She buys all her equipment second hand off craigslist (she's a potter not a baker so thankfully a lot of failed hobbyists make the supply on craigslist reasonable). I'd estimate her expenses before payroll are close to $2k-$3k/month for consumables and rent. Most months she breaks even after payroll, and doesn't pay herself an actual salary.
If this description sounds remotely appealing, then by all means stop what you're doing and go that. Programming really is that hateful.
However painting it with the rose-tinted glasses of "You get to interact with more people, get involved in your community, and people can taste the results of your work." belies the actual hard work that building a business is. It elides the fact that there will be nights you will lie awake wondering if you'll make enough sales to pay last month's rent ... let alone this month's rent.
For some people that is still better than what they were doing before, but pretending that all you need is a little more gumption ... I don't know a better word for it than 'disingenuous'.