Indeed there are now lots of high-end keyboards with no (or effectively almost no) keyboard-matrix ghosting problems. Actually, many of them still have USB-related rollover limitations: it's hard to fathom how someone can design a brand-new USB keyboard with no rollover limitations in the keyboard matrix, price it at $100+, and still not think (or bother?) to implement the obvious multiple-USB-keyboards workaround—looking at you, Razer!—but there you are. Still, you can find ones (like the Sidewinder discussed in the OP) with competent USB, or you can fall back to PS/2 (welcome to the future).
To my mind the interesting problem is how to get NKRO down into every keyboard. I'm sure it's possible with sufficiently clever engineering, but even with an almost-zero cost burden over bog-standard 2KRO this is almost certainly one of those frustrating situations where mass quality is achievable but only if you can get customers and manufacturers to know and care enough.
> Sure its more expensive than the $0.75 AVR chip they currently use but we're talking high end keyboards here.
Would extra PCB layers would be another significant source of increased cost here?