Yeah, I'm working on it. I announced upgrades to some of my customers several years back, and failed to deliver many of said upgrades, so I'm not going to give hard dates... but I recognize that competitive pricing is a prerequisite to the survival of the company, and I'm working towards that end.
As is industry standard, I'm upgrading existing customers (e.g. they stay on the same price plan, but they get more resources) before I offer those new price plans to the general public. I have maybe... 1/3rd of my customers upgraded to the plan I promised several years back (that has more disk and less ram than the plan I am upgrading to now.)
A big part of the problem is that I made a huge business mistake a year ago that cost me most of the money I would have used for upgrades. But, I've got a few options on the table, one of which is just consulting for a while;
if I go with used hardware, I'm within $50K of having enough hardware to upgrade everyone to "competitive, but not great" pricing. - that's maybe 3 months of full-time contracting work. Completely reasonable. Of course, used hardware is a lot like 'technical debt' - pay me now or pay me later, but it might make sense, just to get the monkey off my back. (That, and dealing with hardware problems is part of my core skillset; I can probably eek more reliability out of used garbage than most companies can.)
I'm talking 2-3x that for new hardware, which is a lot less realistic without some sort of loan or lease, something I should look into, but eh. I am thinking that used hardware until I'm competitive, then start buying new hardware once I start getting new customers on board might be the best way to go. The company is vastly easier to run when it's slowly growing rather than slowly shrinking.