"Anything less is going to deliver lacklustre [sic] results – you’ve got to provide the best content in the industry, every time."

Talking about best content and failing to proofread the very content you're providing is the very meaning of irony.

Also, saying that "this industry is one of the most demanding, challenging sectors in existence" and then providing a dozen links to follow if you "Want To Be An SEO" defeats the whole purpose of the article.

All in all, something that shouldn't have never been wrote and I regret reading.