I think you totally missed the point. We don't want Netflix to go away. (Actually, Netflix is one of the most important technology companies in existence at the moment). We want better behavior.
And the importance is the presence of competition where there otherwise wouldn't be any
It's partly responsible for bringing options to people with regard to what they see.
I watched a little bit of the Olympics (my wife made me) and while the ladies figure skating was ok, the rest, and especially the commercials, made me feel dumb.
I had to go read a good book (Storm of Steel by Ernst Junger) to boost my mental processes back to normal.
Stupid TV.