I don't have netflix. If everybody does the same, they'll go out of business. Or are you all addicted to TV?
And the importance is the presence of competition where there otherwise wouldn't be any
It's partly responsible for bringing options to people with regard to what they see.
I watched a little bit of the Olympics (my wife made me) and while the ladies figure skating was ok, the rest, and especially the commercials, made me feel dumb.
I had to go read a good book (Storm of Steel by Ernst Junger) to boost my mental processes back to normal.
Stupid TV.