Had to make an account and comment - my friend went through this whole thing and the terms of service get pretty fuzzy pretty quickly.

For his listings website that charged business owners fees for "premium" listings, Google[0] considered the embedded Maps to be part of what he was selling. They argued that the service as a whole (incl. maps) was "the product".

We disagree, apparently, but our interpretation doesn't mean diddly squat until push comes to shove.

[0] Edit: by "Google", I mean whatever sales drone is trying to get you to pay. I assume their salespeople are on commission like any other company.