I seriously think this Web 3.0 fashion has gone way out of hand, like in the early days of the web with amimated GIFs, auto-play, and other awfully unusable gimmicks. Every web designer should open this website every day, and ponder:

http://motherfuckingwebsite.com/

P.D.: On a bitter, petty unrelated note: this footnote strikes me as trying too hard to be cute: "Buttercoin is lovingly crafted in Palo Alto, California". I don't think a Bitcoin exchange should be equated to, I don't know, some organic high-end coffee brew, or the latest Jony Ive creation... It just leaves a weird taste in my mouth.