Hard liquor is never advertised on TV?

http://en.wikipedia.org/wiki/Tanqueray http://en.wikipedia.org/wiki/Kahl%C3%BAa http://en.wikipedia.org/wiki/Bacardi http://en.wikipedia.org/wiki/Captain_Morgan

"Got a little Cap'n in you?"

These are all off-the-top of my head examples of commercials I've seen on TV... maybe you meant broadcast vs cable television? Or are you outside of the US? (I assumed you were in the USA b/c of the no cigarette commercials comment... I think that's only in the US...)