Everybody and their brother wants to lock you in to their platform (whether it's a phone or an ISP) then split, differentiate, and bundle the product in so many complex ways you'll be lucky if you even understand what you're purchasing.
Cell phone companies have already done this. Airlines as well. So have insurance companies. They make money by farming the walled garden in such a way as to make it look like you have increased choices, but, mirabile dictu, all the choices end up with you paying more money each month.
Enough is enough.