Be very, very careful here. You can just as easily lose your shirt as you can come up with a hit. What your users will buy and use may be very different from what you think.
What sometimes works in the consumer market often doesn't work in the business to business space. There are cemetaries full of companies that designed for themselves, especially in software.
When I hear someone like Steve Jobs say he doesn't do market research, it reminds me of people saying they don't watch TV. Yea, right. Not in public anyway.
Sometimes I think posts like this are just part of the big PR machine to maintain the "Apple mystique". Would you bet a billion dollars of someone else's money without talking to anyone first?