What do you seek? Minimizing pain, maximizing pleasure. That's what we all are programmed to seek. You find that and associate it with the studies.

E.g.s

Maximizing pleasure:

+ Do you want to work in another country/place. Your studies can get you there.

+ Want to have interesting conversation with people. Study.

+ Want to understand and have a say about a topic. Study.

Minimizing Pain:

- Don't set yourself for failure few years down the line or make it tough

- Avoid getting into a meaningless job

- (Works for Asians) Think of peers getting ahead of you.