No we are not cool. https://en.wikipedia.org/wiki/Unit_731 is not cool, still not cool. I won't repeat the horrific things that happened there, read it for yourself, but no, just saying "we are cool" about it goes a little too far.
> Is Microsoft circa 2014 worse than Google, Apple, or Facebook? We're not nearly as organized as we'd need to be to be as evil as you might think we are.
Microsoft has been, as most people perceive today, de-fanged. It was a scary monopoly, it was pushing crappy APIs, not following standards, perverting them. That legacy crap is still there. It is still maintained. Someone deals with it. So it wasn't just about browser wars. Imagine perhaps Facebook merging with Google so now everything you do online or anywhere on your computer is controlled by one company. That was kind of how Microsoft was viewed.
So, true, there isn't as much reason to hate anymore. But there is a lot of reasons to not forget as well.
What does that mean in practical terms? It means I won't be jumping on or using any Microsoft technologies if I have a choice. F# looks awesome, but nope, I am not touching it. Maybe Visual Studio 2014 is going to be really great, but I won't even try it. If it is tied with .net anything, not touching it.
> Moreover, I think that Microsoft is very aware of perceptions and is actively trying to counter them by actually being open.
Too late. Open source Windows if you want to be open. Open source your browser if you want to be open. Go back and fix your broken APIs and start following standards. Google as much as many don't like it (and I am in that camp too, when it comes to privacy), has to be commended for being open and contributing to Open Source. So use Google as your example in that respect.