Is it just a pure coincidence that the article was released yesterday or the newspapers have well prepared bios on founders of hot start-ups in case they get really famous, in similar fashion of having prepared obituaries on still alive politicians?
It was likely orchestrated by Facebook PR. One way it often works is to have the reporters work closely with a company's PR people to prepare the article, then have it embargoed until the date of the announcement. This is the case for many similar events, including product launches.
Hah, I was wondering the same thing...it is quite in-depth.