"The solution—and the key to Facebook’s success—is surprisingly simple: Identity online should take a cue from the physical world. You are more than your name; your face, your birthday, your location, and the company you keep all help others figure out who you are."

So, I guess the "solution" is an end to anonymity? The cure seems worse than the disease, in my opinion.

I was amused to see this at the bottom: "Commenting has been disabled for this article".

Either Wired decided they didn't want to deal with opposing viewpoints, or they couldn't get this wonderful proposed solution in place in time.