While I realise this is the most cynical comment I could write, it's also my experience with far too many of the startups. This is particularly bad with web startups as (a) it seems to happen more and (b) once the website is gone, so is the product.
While I realise this is the most cynical comment I could write, it's also my experience with far too many of the startups. This is particularly bad with web startups as (a) it seems to happen more and (b) once the website is gone, so is the product.
But the biggest problem is stability: even if the startup's goal is to build a real business rather than being acquihired, most startups fail suddenly (e.g., due to cashflow problems and a lack of a bank credit line), and that would leave their customers scrambling to replace some critical part of their infrastructure. That's why established companies are reluctant to bet their business on a startup.
Anyone who is considering starting a company that markets to other companies needs to think about these issues (which probably accounts for the predominance of startups that sell to consumers rather than businesses).
Buying from startups is not without risk. But buying from large vendors also carries risk. A diverse set of suppliers is a good thing.
Picking the one company from that list I am most familiar with, AirBNB has been going since 2008. AirBNB are now the people acquiring and shutting down / changing other startups!
Sure, AirBnB certainly appears to have hit the scaling part. But I bet they're still trying to find new models and new markets. Hilton, Marriott, Starwood and others dominate the corporate travel market. Dropbox appears to be moving towards photo sharing on the consumer side and config/settings sharing on the tech side.
Startup, not startup. Probably irrelevant. I know that there's value in having companies who think like a startup as vendors. Procurement departments aren't structured to be allowed to think that way and I think that's bad for the companies they serve.
[0] http://steveblank.com/2010/01/25/whats-a-startup-first-princ...
[1] https://casetext.com/case/jacobellis-v-state-of-ohio/paragra...
How would AirBnB be any more of a startup than Google?