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Interesting that they contacted Yoast for SEO advice.

I was wondering about this too. The Guardian can't possibly run their site on Wordpress, or can they?

No, it's all internal, but that guy knows his stuff when it comes to SEO in general.

See for yourself - https://github.com/guardian/frontend

I've been doing large site SEO for almost a decade, working for brands like eBay, Disney and others, it's not that weird. It's just that that's not the thing people know me for ;)

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