It's common for employers in this industry to feel so entitled to your labor that they feel betrayed and hustled, categorize you as an uppity liability, and have to re-establish face with aggressive moves.
If asking for a raise isn't enough to get it and you can't offer a specific marginal-value carrot in return, the only leverage you can develop is another offer. But it's too big a stick - you probably aren't just going to get another raise without causing hard feelings and inviting retaliation. You wouldn't try get improvements out of an abusive relationship by letting your SO know you had options.
The only way you can build a mutually better deal, including a better salary, is if there is justifiable trust. Employers can earn that trust by fair dealing - like paying fairly well before we both have to deal with nags, demands, and sales pitches.
Employers who can't earn their employees' trust have shown failures of leadership and deserve to be walked out on.