No idea, but it put this in the Javascript Console...

   Recommended listening: 
    http://youtu.be/AjzcdvF3gDc?t=3m48s 
    http://youtu.be/mGF_0AcHaGs 
    http://youtu.be/kn6-c223DUU 
    http://youtu.be/eF-4Cr9Iy_8

edit: further investigation looks like they're using http://threejs.org loading a COLLADA-format file (that can even be QuickLooked on my Mac somehow) http://images.businessweek.com/graphics/airbus-a350-3d-graph...